The Regginator Talks

Change - Before you have to...

Nintendo Of America's Regginald Fils Amie has left some impressions at a recent speech at the Harris Nesbitt Media & Entertainment Conference. In addition to news regarding Nintendo's plans with Revolution, he also touches on past marketing schemes, and makes direct reference of games to movies.

Thanks to Go Nintendo for providing a transcript of the interview:
http://www.gonintendo.com/Reggie%20Speech.rtf

This is a great speech, a definite worthwhile read of 12 pages.

AS JACK WELCH ONCE SAID, “IN REAL LIFE, STRATEGY IS ACTUALLY VERY STRAIGHTFORWARD. YOU PICK A GENERAL DIRECTION—AND IMPLEMENT LIKE HELL.”
WE’RE BEYOND PLANNING.
WE’RE ALREADY IMPLEMENTING LIKE HELL.

NINTENDO REVOLUTION IS DECIDEDLY NOT RUNNING IN THIS RACE.
NOT BECAUSE WE CAN’T AFFORD THE ENTRY FEE.
BUT BECAUSE WE DON’T WANT THE PRIZE.

- Reggie