Tuesday, September 20, 2005

Nintendo, Return Of the King?

It is obvious that Nintendo already ARE king on the gaming market, as they are holding the largest proportion of the market share with the GBA, SP, DS, Micro and Gamecube all grabbing sales. But will their next generation console, still called Revolution, help Big N maintain dominance in the home market too?

Apparantly Nintendo of Europe's senior director of marketing Jim Merrick seems to think so. In a recent interview with Games Industry, Merrick claims that the Revolution has the potential to help Nintendo regain dominance in the home gaming market. Here is a link to the article:
http://www.gamesindustry.biz/content_page.php?aid=11606

Notice the following quotes:

Jim Merrick, has revealed that he believes the Revolution controller "Certainly could make us market leader."

"We have formidable competitors and I'm not going to make any sweeping, grand statements, but the Revolution has the potential to appeal to new groups of consumers we've previously been unable to reach."

Merrick said Nintendo expects its rivals to be inspired by the new controller: "Here we are, about to throw away 20 years of controller designs - designs which Nintendo came up with. There will be an influence on the industry, absolutely."

"That said, Nintendo will aggressively protect its intellectual property," he continued.

He also responded to critics who have expressed concerns about the controller working with different television standards by saying: "It works with LCDs, plasma screens, projectors... Everything. I guarantee it."

Nintendo had taken the decision not to show any games at TGS as they wanted the audience to focus on the new controller, and not get "hung up on polygon counts and so on."

Merrick did say: "Put it this way. Without making a commitment, if I went to E3 2006 and didn't end up playing the Revolution, I'd be very disappointed."

"Let's just say we have more surprises in store," he said.

2 comments:

CK said...

Oops, I should have been more specific. Nintendo are king of the HANDHELD market. I know about Gamecube performing badly in sales, but the DS and GBA SP, and now Micro, are selling very well in the States and Japan. currently in Japan, Nintendo are easily dominating tha handheld market, the DS alone is selling more than double PSP, GBA SP is grabbing close to PSP sales, and the new Micro got a faster launch record than PSP.
The point I was making in that post is that, even if Nintendo perform badly this round with the Revolution, they'll still be around for the next generation of console wars :).

Anonymous said...

Great posts Darkenedjib, lets hear more nintendo news :)